Urchin Web Analytics Support and Reseller Services
Brett: But that is one thing. But the other thing is to say, okay, let’s reach out to other industries, like CRM and the e-mail guys and tell them, you know, here’s the, you know, if you want to tie into analytics, we’ve all kind of agreed that if you do it this way, we’ll all work with that so that, you know, you don’t kind of get stuck with, you know, one or two providers and then you’re stuck--
Monte: Right.
Brett: --if you don’t like one of them. You know, the idea is to let all the information start to flow together a little more.
Monte: Right, that’s great, that’s great. And tell us as we wrap up here, Urchin is how many employees? What’s the support and service like? ‘Cause that’s a really important factor when you’re dealing with web analytics, probably it is when we’re dealing with our domain registrar side. If customers need help, what happens at that point?
Brett: Absolutely. You know, we’re kind of a unique company. There’s a little bit of a long answer, as opposed to just two words, but I’ll say this, what we do on our products side is we try to do enterprise class features at a mid-market price point. Part of the way that we do that is that we don’t wrap a whole bunch of forest professional services that you may not use into that. If you want professional services, they’re available, and, you know, we charge for them, but we don’t force you to pay for them as many of our competitors who charge, you know, three to five times what we charge for our products, right. So that’s on the, you know, for example, our $495 a month on demand price is much less than what you’re gonna pay for an Omniture, website store, or stuff like that. And that product competes directly with those guys, the high employers in our space. The rest of our guys, the vast majority of our customer base is through our hosting clients and partners, and so typically the way that the hosts like to work is they prefer to provide tier one support to--
Monte: Right.
Brett: --their customers, they don’t want us talking to their customers. In fact, it’s explicitly written in their agreements that we support their support teams, and that tends to work fine unless, you know, they’re not able to answer something but they’re supposed to come to us. We still answer questions for customers when they come to us directly. And then beyond that, if a customer then ads a module or something, the entire support burden becomes ours and we’re--you know, that’s fine, we’re happy to do that. So that’s pretty much how we do things, we’re always happy to support our customers, even if the host, you know, if the host isn’t able to answer something or whatever, so.
Monte: Right, right. So how many employees are there in total?
Brett: We’ve got 30 employees.
Monte: 30 employees? Okay. And where are you guys located?
Brett: In San Diego, California.
Monte: San Diego. Private?
Brett: Private company, yes.
Monte: Private company, yeah. What’s the future there?
Brett: Well, I wouldn’t--no anticipation--we’re not anticipating going public any time soon, if--
Monte: Yeah.
Brett: --that’s what you were wondering, but--
Monte: Okay, well great.
Brett: --you can buy stock in our products, how’s that?
Monte: Yeah, definitely. Well, we highly recommend this product. As a matter of fact, we’re--Moniker’s gonna start reselling it, and I’m sure we’ll work it out so it’s a little bit less expensive than going to Urchin direct--
Brett: Right.
Monte: --and we’ll be able to at least pass on those savings to our customers, and so we’re real excited about the partnership, and if anybody wants to learn more about the Urchin products suite, go to Urchin.com, and chances are you’re probably using it in your own web hosting facility now, but as we’ve just discussed, there’s other modules and probably more advanced versions of what you’re currently using. And that’s something that we’re gonna be offering on our website, to help you do better about getting information, turning that information into knowledge and power and driving more traffic and revenue to your website, as a result. So Brett, we really appreciate your time. Brett’s been speaking here at SES, so to get him away from his booth, and especially during busy times, it’s very appreciative, and we’re glad to have you onboard, and I’ll have you onboard another time and we’ll talk about when we launch the product.
Brett: Great. You’re very welcome.
Monte: All right.
Brett: And thank you.
Monte: Thank you. We’ll be back next week. I guess Tim Mayer got stuck in his session, but he did promise me that he would be on our show, so I’m suspecting maybe next week he’ll be on, so we’re excited to have him. And we are going to cut out a little bit early today because they have back-to-back shows. So thanks for listening to Webmaster Radio and to Domain Masters, and we’ll see you next Wednesday. Take care.
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